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Rooms are being built. We’re onboarding artists and their fans now.
for artists

Music careers are not built on streaming.

They’re built on fans.

Never underestimate your fans
A vocalist seen from the control room, past the monitor and the booth glass

the system behind fandom

Fandom is an exchange,not a one-way street.It’s where a listener becomes a fan.

How to create that exchange03
  1. 01Your fans hear it first.Early listens, presales, drops
  2. 02Access is exclusive.The music, the videos, the extras
  3. 03Create moments that happen once.Fan voting, launch nights, special drops

Do all three in your Room.


Don’t rely on streaming or socials to create this exchange with your fans.

Those platforms aren’t for you.

Today, you use socials and ads to get in front of your fans. That only works if they have socials and they follow you. So in reality, you’re hoping that when you announce a new music video, release, merch drop, or tour that they see it. What if you could instead ensure that every fan who cares about your music is a part of every moment?

Build the room meant for you.

Within your Room, you control that exchange. Notify your fans of upcoming events, releases and drops directly. Create experiences for them in the same app they go to explore your deeper catalog. You design the way you want them to experience and access your artistic world.

Announced on socials
The ones the feed happened to show it to
Announced in your room
Every fan who asked to be here
Each figure is a fan · green saw it · grey never saw it · the same crowd on both sides
The evidenceYour own catalogue

Don’t undervalue your strongest asset.

One album sale is worth6,700streams

A $15 album against $0.00224 a stream.

Your fans are willing to pay for your art.

Use streaming for reachBring in new listeners to your music. A few of your tracks do the majority of the work for discovery.Use direct for revenueReserve those tracks, full projects and deluxe versions for your fans. They’re the ones waiting on it and willing to pay for it.
One fan
About 1,700 listeners
$15Earned either way
One block is one hundred people

Don’t undervalue your strongest asset.

Your fans are willing to pay for your art.

One album sale is worth6,700streams

A $15 album against $0.00224 a stream.

Use streaming for reach

Bring in new listeners to your music. A few of your tracks do the majority of the work for discovery.

Use direct for revenue

Reserve those tracks, full projects and deluxe versions for your fans. They’re the ones waiting on it and willing to pay for it.

One fan
About 1,700 listeners
$15Earned either way
One block is one hundred people · one cell is one person
the numbers

Find out how much you’re missing out on your own releases.

Pick an album you've put out. See what it earned you on Spotify, and see what it would've made if you sold it directly to your fans instead.

Type your artist name to begin.
Priorities
Priorities — the road overhead, the stars under it
Betrayal
Betrayal — a profile in silhouette on sepia
Nu Gullah
Nu Gullah — a torn-paper collage of faces
Priorities
Priorities — the road overhead, the stars under it
Betrayal
Betrayal — a profile in silhouette on sepia
Nu Gullah
Nu Gullah — a torn-paper collage of faces

two ways to start

You can start with the old or with the new.

01 — the old

Something already in your catalogue

Add to it — the tracks that got cut, the alternate mixes, the extended versions, the skits. Something new and special for your fans to enjoy, and nothing has to come down for it.

02 — the new

Something new

Pick the key tracks with the most commercial potential and send those to the DSPs as singles, a waterfall or an EP. Promote them as usual. The full record releases here, and you share it through socials, your list and ads.

A vocalist at the mic through the booth glass, in black and white
A bassist at the mic, beams crossing behind, from a low angle
The askTwo questions

Put your name down to reserve your room

Two questions to reserve your room.

01 · Your Spotify profile
Your fans will find you through your profile
02 · Your email
We'll send you updates and give you a login

Then let your fans do the rest

Once you're signed up, we'll give you the assets to share your room with your fans. They request access, and you'll see their names come in as they sign up. When we launch, you open your room and let them start exploring your art and taking part in your experiences.

Rooms accessComing soon9,412 fans· 38 artists
Rooms accessComing soon9,412 fans· 38 artists